Plain english answers to the stuff people actually ask us. Tap a question to open it.
A soda that does a job beyond tasting good. You get the fizz, flavour and refreshment you’d expect from any soft drink, but built around functional ingredients chosen to actually do something. In effi’s case, that’s a stack of adaptogens, nootropics and botanicals working quietly in the background.
A nootropic is an ingredient associated with supporting how your brain works: focus, clarity, memory and mood. They get called “smart” ingredients for a reason.
In VIBE, Lion’s Mane and L-Theanine are the nootropics earning their place.
An adaptogen is a plant associated with helping your body adapt to and cope with everyday stress. The idea is balance rather than a buzz. Steadier, more resilient, a little less frazzled.
Holy Basil is the grounding counterweight in VIBE’s ingredient stack.
Botanical is just a tidy word for an ingredient that comes from a plant: a leaf, root, seed, flower or fruit, used for its flavour or its effects. It’s the broad family that adaptogens and nootropics belong to.
effi contains flavour, fizz and functional extras. Each product is built on its own ingredient stack, for a different functional benefit.
Our first drop, VIBE, is a sparkling salted lime soda built on four functional ingredients: Lion’s Mane, L-Theanine, Holy Basil and Guarana. It drinks like a soda, with low sugar and just 46 kcal in each 325 mL can.
effi is made in a halal facility using halal ingredients, and our halal certification is currently in progress. So while we can’t show you the certificate just yet, halal has been built into the product from day one. We’ll share it the moment it lands.
Each can of VIBE has around 40 mg of caffeine, all of it from guarana rather than synthetic sources. That’s roughly the same as a can of cola or a cup of green tea, and less than half what you’d find in a standard cup of brewed coffee.
If we haven’t covered it here, we’d genuinely love to hear from you. Hit us with your burning questions and we’ll get back to you.